Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses d

Publisher Description

Channel coordination is a core subject of supply chain management. Over the past decade, much research effort has been devoted to exploring the detailed mechani

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communi

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions