Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contempor
Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based
Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based
Based on expert practitioners contributions from across the globe including Brazil, Jamaica, Malaysia, Pakistan, Thailand, the United Kingdom, and the United St