Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 19

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 19

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. In analysing the personality values a

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphas

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most l