This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphas

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 19

These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impac

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 19

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical