Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for busine
This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/
This book is aimed at anyone working in the construction industry wishing to obtain new work. It draws upon the reader's own experiences as a consumer to introd
This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession wit