It is scarcely five years since the first edition of this book, a milestone in the strategy-oriented approach to intellectual property at the global level, appe

As technological developments multiply around the globeâ€"even as the patenting of human genes comes under serious discussionâ€"nations, companies, and re

Companies with a distinct competitive strategy are attractive targets for free riding of intellectual property (IP) as copying their products either provides hi

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an indus