Collaborative Business Modelling for Systemic and Sustainability Innovations
Author | : René Rohrbeck |
Publisher | : |
Total Pages | : 0 |
Release | : 2013 |
ISBN-10 | : OCLC:1376261200 |
ISBN-13 | : |
Rating | : 4/5 (00 Downloads) |
Download or read book Collaborative Business Modelling for Systemic and Sustainability Innovations written by René Rohrbeck and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability innovations are characterized by a systemic nature and require that multiple organizations act in an orchestrated fashion. To jointly identify opportunities and plan sustainability innovations, new methods and approaches are needed. In this article we describe a case study where 8 firms have collaborated to envision and create new business models in the energy industry. After describing this collaborative business modelling (CBM) approach, we discuss its strengths and limitations and compare it to two alternative methods of strategy and innovation planning: scenario technique and road mapping. We find that CBM creates a powerful platform for jointly identifying economic and societal value, defining value creation/value capture systems, and planning of complex and uncertain future markets.