Co-branding
| Author | : Tom Blackett |
| Publisher | : Palgrave MacMillan |
| Total Pages | : 182 |
| Release | : 1999 |
| ISBN-10 | : 031222897X |
| ISBN-13 | : 9780312228972 |
| Rating | : 4/5 (7X Downloads) |
Book Synopsis Co-branding by : Tom Blackett
Download or read book Co-branding written by Tom Blackett and published by Palgrave MacMillan. This book was released on 1999 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard, but with two the challenges increase. The brand personalities must be complementary. This text explores this important area.
