"The presence of television is influencing the future of China in ways that no other technology or human agency can" (J. Lull). Given its' importance, both cult

Business Communication Practices That Are Changing Overtime, Are Significant For Success Of Any Business. Relying Importantly On Interpersonal Communications An

Virtually every major media, information and telecommunications enterprise in the world is significantly tied to China. This volume provides the most expert, up

As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-do

In the last decade, the Chinese media have imposed themselves in the global arena and have started to become a reference point, in business and cultural terms,