With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt

For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business pract

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the impro

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic market

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s