This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet comme

The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles pap

This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which tech

Providing material from recognised worldwide sources, this book presents the theory and evidence on electronic commerce and virtual business and examines the im