The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at t
Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practi
Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt i
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important