Renowned for his engaging style and clarity of explanation, the author carefully guides you through econmic concepts and models, using stimulating examples and
Designed for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a f
John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous ec
Fundamentals of Economics for Business is an innovative text designed specifically for students in business education programs. It provides a comprehensive yet
Economics for Business 5th edition is an essential introduction to economics tailor-made for business students. Economic principles are clearly explained within