In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide st

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule sh

The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV. Cable television channels wer

This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommerc

Examines the first half-century of cable television to understand why cable never achieved its promise as a radically different means of communication