Looking at Canada's public diplomacy abroad through culture, international education, and international broadcasting.

After his Liberal Party’s surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comp

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Appl

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cit