Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its

"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a