Brandgym, third edition

Download or read book Brandgym, third edition written by David Taylor and published by eBook Partnership. This book was released on 2017-08-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: the brandgym is a refreshingly simple, practical guide to boosting your brand and business performance. This new and updated edition 'reboots' the whole brand vision to action process to be fit for purpose in today's digital age, illustrated with inside stories from Snapchat, Airbnb, Netflix, Burberry, Dove, Apple, accenture, Lego and many others. The programme of 11 'Workouts' is packed with practical tools and tips to raise your game in key areas includinginsight, brand purpose and positioning, innovation and internal engagement. Complementary online resources include over 1,250 case studies with detailed data and videos.