The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled c

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

Dear Reader, In February 2013 I gave a speech at the National Prayer Breakfast. Standing a few feet from President Obama, I warned my fellow citizens of the dan

Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and

By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a