The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. C

Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance

Dance has proliferated in movies, television, Internet, and retail spaces while the spiritual power of dance has also been linked with mass consumption. Walter

This innovative textbook applies basic dance history and theory to contemporary popular culture examples in order to examine our own ways of moving in—and thr

This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture Theory Conference and represents the latest r