The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be miss

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management

Society is now completely driven by data with many industries relying on data to conduct business or basic functions within the organization. With the efficienc