B.F. Skinner has been praised as one of the most influential psychologists of the 20th century, but was also attacked by a variety of opponents within and outsi
In this new volume in Springer-Verlag's series "Recent Research in Psychology", Drs. Proctor and Weeks examine what has long been a "self-asserted superiority"
B.F. Skinner died in August 1990. He was praised as one of the most influential psychologists of this century, but was also attacked by a variety of opponents w
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the h