In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, For

The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relatio

Get a 360-degree view of the Salesforce platform and learn how to use it for sales, service, marketing, and automating business processes. Key FeaturesUnderstan

First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But a

Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management