This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectiv

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concep

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

[This book] shows all the most effective planning techniques; how to execute the entire range of programming possibilities, from investor relations and employee

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of