Advertising and Anthropology

Advertising and Anthropology
Author :
Publisher : Routledge
Total Pages : 193
Release :
ISBN-10 : 9781000189490
ISBN-13 : 100018949X
Rating : 4/5 (90 Downloads)

Book Synopsis Advertising and Anthropology by : Timothy de Waal Malefyt

Download or read book Advertising and Anthropology written by Timothy de Waal Malefyt and published by Routledge. This book was released on 2020-05-14 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.


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