A Study on Consumer Perception Towards E-Retailing in Visakhapatnam City

Download or read book A Study on Consumer Perception Towards E-Retailing in Visakhapatnam City written by Murali Someswara Rao K.V.V. and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today E-commerce is an epitome in Indian society and it has become an integral part of our daily life. The rapid growth of e-commerce in India Over the last two decades, rising internet and mobile phone penetration has changed the way we communicate and do business. Ecommerce is relatively a novel concept. It is, at present, heavily leaning on the internet and mobile phone revolution to fundamentally alter the way businesses reach their customers. Online Shopping has become the fastest-growing segment, in this context this paper deals with the consumer's perception, consumer preferences and attitudes towards e-retailing with special reference to Visakhapatnam District of Andhra Pradesh. The present study tries to analyse the various factors that can affect a consumer's perception acquainting e-retailing. Apart from this, the study also attempts to find out the influencing factors on customers adopting e-retailing in the city of Visakhapatnam. In this study it has been observed that most young generations who are educated and having some source of income are preferring online shopping than traditional shopping motivated by latest gadgets, convenience in browsing, availability of new products, new payment avenues and offer and discounts. It is suggested to the online shopping sites that they need to concentrate more on making customers purchasing process more convenience with easy payment process, more new products availability and with timely delivery.