A Practical Introduction to Mixed Methods for Business and Management

Download or read book A Practical Introduction to Mixed Methods for Business and Management written by Patricia Bazeley and published by SAGE. This book was released on 2018-11-05 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.