Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book undersc

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise i

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relat

Aimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession.