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Voice Marketing
Language: en
Pages: 217
Authors: Laurence Minsky
Categories: Business & Economics
Type: BOOK - Published: 2023-07-27 - Publisher: Rowman & Littlefield

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“Hey Google, how can you help me reach more customers and strengthen my brand?” Voice-enabled technologies are an integral part of our lives, and they prese
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
Language: en
Pages: 272
Authors: Ernan Roman
Categories: Business & Economics
Type: BOOK - Published: 2010-10-22 - Publisher: McGraw Hill Professional

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Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When
Voice Strategy
Language: en
Pages: 170
Authors: Scot Westwater
Categories:
Type: BOOK - Published: 2019-12-13 - Publisher:

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Are you prepared for the next major shift in consumer behavior?Are you familiar with Voice technology but unsure how to integrate it into your business?Are you
The Voice Catchers
Language: en
Pages: 345
Authors: Joseph Turow
Categories: Business & Economics
Type: BOOK - Published: 2021-05-18 - Publisher: Yale University Press

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Your voice as biometric data, and how marketers are using it to manipulate you Only three decades ago, it was inconceivable that virtually entire populations wo
Hearing the Voice of the Market
Language: en
Pages: 294
Authors: Vincent P. Barabba
Categories: Business & Economics
Type: BOOK - Published: 1991 - Publisher: Harvard Business Press

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Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent & better use of market informat