In The Viral Network, Theresa MacPhail examines our collective fascination with and fear of viruses through the lens of the 2009 H1N1 pandemic. In April 2009, a

This book represents the culmination of a unique scholarly initiative located at the dynamic intersection of medical history and the digital humanities. It also

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This boo

Discusses how social media resources can be used to enhance relationships with fellow Christians and with God.

In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, includ