Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audie
In this sweeping revision of a text that has become an authoritative standard, expert instructor and librarian Peggy Johnson addresses the art of controlling an
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This
Libraries are always looking for new ways to engage with their patrons, and well-planned programming is one way to accomplish this goal. Library programming acc