Online Consumer Psychology
| Author | : Curtis P. Haugtvedt |
| Publisher | : Psychology Press |
| Total Pages | : 567 |
| Release | : 2005-03-23 |
| ISBN-10 | : 9781135608118 |
| ISBN-13 | : 1135608113 |
| Rating | : 4/5 (18 Downloads) |
Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
