Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to appr

There are not many textbooks available (if any) that can match [this book's] intelligence.

Communication Research Methods introduces students to the what, why, and how of research in the field of communication studies. In accessible terms, the authors

Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practica