The Ultimate Practice Marketing Strategy lays out a marketing marathon that ensures success with the right ways to increase revenue. Sidestep Obamacare by focus

Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and imple

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care ma

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Health Sciences & Professions