Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future di

Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful

In this book, an expert in business strategy shows how to create and evaluate a strategic plan and execute that plan successfully. When it comes to strategic pl

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and

Process-based strategic planning is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuri