This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh

This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketin