This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the c

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Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d