Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers. The vast m

"The vast majority of word-of-mouth happens offline, in everyday conversations. This book offers simple concepts plus practical guidance for individual professi

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corpora

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of

When it comes to customer satisfaction, consistency is king - not the customer. While it's been proven that customer satisfaction can greatly impact many financ