This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question b

The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling mod

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to yo

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new stra

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and ref