Magicians have dazzled audiences for many centuries; however, few researchers have studied how, let alone why, most tricks work. The psychology of magic is a na

In this fully updated edition of Believing in Magic, renowned superstition expert Stuart Vyse investigates our tendency towards these irrational beliefs.

A useful manual for any magician or curious spectator who wonders why the tricks seem so real, this guide examines the psychological aspects of a magician’s w

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;w

Vol. 49, no. 4, pt. 2 (July 1952) is the association's Publication manual.