Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c

The fields of Economic Geography and International Business share an interest in the same phenomena, whilst each provides both a differing perspective and diffe

Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and

International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that