"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance fo

The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the co

The Language of Success provides pragmatic and practical advice on how to harness the power of language in business and in life. Influencing for results, creati

Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.