Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how th

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this

The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition h

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry exper

Exploring the social implications of digital transformation, as well as demonstrating how we might use digital transformation to further sociological knowledge,