This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences

Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new

In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media f

Using examples from the US, Europe and Asia,this collection presentsempirical studies of print, recorded music, movies, radio, television and the Internetto rev