CONTENTS GREEN MARKETING Ahmet AKATAK INDIVIDUAL MARKETING Ahmet TÜRKMEN AUGMENTED MARKETING Bahar ÇELİK COGNITIVE MARKETING Belma YÖN MOBILE MARKETING Bü�

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides th