The world of cable and satellite delivered television is constantly evolving and changing with new technology. These new technologies, especially the transition
Cable television is arguably the dominant mass media technology in the U.S. today. Blue Skies traces its history in detail, depicting the important events and p
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, ca
In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of th