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The Cable and Satellite Television Industries
Language: en
Pages: 392
Authors: Patrick Parsons
Categories: Performing Arts
Type: BOOK - Published: 1998 - Publisher: Allyn & Bacon

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The world of cable and satellite delivered television is constantly evolving and changing with new technology. These new technologies, especially the transition
Blue Skies
Language: en
Pages: 816
Authors: Patrick Parsons
Categories: Business & Economics
Type: BOOK - Published: 2008-04-05 - Publisher: Temple University Press

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Cable television is arguably the dominant mass media technology in the U.S. today. Blue Skies traces its history in detail, depicting the important events and p
Branding Television
Language: en
Pages: 227
Authors: Catherine Johnson
Categories: Performing Arts
Type: BOOK - Published: 2012-03-12 - Publisher: Routledge

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Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, ca
The Business of Television
Language: en
Pages: 324
Authors: Ken Basin
Categories: Art
Type: BOOK - Published: 2018-07-11 - Publisher: Routledge

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In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of th
Global Media
Language: en
Pages: 274
Authors: Edward Herrmann
Categories: Social Science
Type: BOOK - Published: 2001-08-27 - Publisher: A&C Black

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Describes in detail the most recent rapid growth and cross border activities and linkages of an industry of large global media conglomerates.