Gone are the times when most authors could relax and let their publisher sell their book for them. Nowadays, in a climate of increasing commercialisation, the m

The inside story on how to get up the book sales ladder.

Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach po

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages aut

Whether you have already written or are thinking about writing a business book, it's never too early or too late to start thinking about how you will market and