This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the

′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult re

This book unravels the how and why of advertising and places the industry in it's social, political and historical context.

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international adve