This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the v

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activ

Describes how to apply the successes of over 300 organizations who concentrated on marketing productivity, innovation, distribution channels, alliances, globali

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Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service,