Telephone Survey Methods

Telephone Survey Methods
Author :
Publisher : SAGE Publications, Incorporated
Total Pages : 164
Release :
ISBN-10 : 0803926340
ISBN-13 : 9780803926349
Rating : 4/5 (40 Downloads)

Book Synopsis Telephone Survey Methods by : Paul J. Lavrakas

Download or read book Telephone Survey Methods written by Paul J. Lavrakas and published by SAGE Publications, Incorporated. This book was released on 1987-05-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.


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- Thema des Buches sind methodische Ansätze für telefonische Umfragen - geschrieben von international tätigen Fachleuten aus Privatwirtschaft, Behörden und