"The Targeting Media series breaks down each media form into its components and provides sample texts, information on the structure and feature of each text typ

"The Targeting Media series breaks down each media form into its components and provides sample texts, information on the structure and feature of each text typ

The acclaimed political analyst offers an examination of the arguments for and against war with Iraq, and exposes the alliance between the news media and the Bu

This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and t

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in diff